Urubah Exhibition Booth

The exhibition booth that introduced Urubah — a new-generation Saudi developer shaping places of timeless value and modern identity — to the market at Cityscape 2025, marking the launch of their first project. The brief called for a distinctive spatial concept that established the brand from day one and anchored sales conversations at the region's most significant real estate event.

Full interior design and spatial planning for Urubah's debut exhibition booth at Cityscape 2025 — translating a brand-new identity into a physical environment that balanced brand expression, visitor flow, and technology placement into one cohesive launch experience.