Privacy Policy

1. Who We Are

BLUE ('BLUE', 'we', 'us', or 'our') is a spatial intelligence company headquartered in Amman, Jordan. We operate the website spatial.blue and a suite of platform products for governments, developers, and commercial clients.

This Privacy Policy explains what personal information we collect, how we use it, and the choices you have. If you have any questions, contact us at info@spatial.blue.

2. Information We Collect

We collect information in three ways:

• Information you give us — When you submit a contact form, book a demo, subscribe to updates, or otherwise communicate with us, you may provide personal and business contact information such as your name, company, email address, phone number, job title, country, region, product interest, project type, project scale, project brief, and any details you choose to share.
• Information collected automatically — When you visit our website, we collect standard web analytics data such as IP address, browser and device type, operating system, pages visited, time on site, referring website, traffic source, approximate location, and interactions such as clicks, scroll depth, and navigation. We use cookies and similar technologies for this purpose (see Section 6).
• Information from third parties — If you connect with us through LinkedIn or another platform, we may receive basic profile information consistent with your privacy settings on that platform.

3. How We Use Your Information

We use the information we collect to:

• Respond to your enquiries, demo requests, and project briefs.
• Understand your organization, role, market, project needs, and product interests.
• Schedule and conduct product demos, consultations, and working sessions.
• Prepare relevant follow-up communications, proposals, or business development discussions.
• Send you relevant updates about BLUE products, events, or insights — only where you have given consent or where we have a legitimate interest.
• Improve our website and platform products based on usage data.
• Measure website performance, campaign effectiveness, and lead-generation activity.
• Manage our CRM records, sales pipeline, and client relationship workflows.
• Meet our legal and contractual obligations.

4. Who We Share Your Information With

We do not sell, rent, or trade your personal information to any third party.

We may share information with trusted service providers who help us operate our business — including our CRM platform (HubSpot), email delivery service, and website hosting provider. These providers are bound by confidentiality agreements and may only use your data on our behalf.

We may disclose your information if required by law, regulation, or lawful government request.

5. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you.
• Request correction of any inaccurate information.
• Request deletion of your personal information ('right to be forgotten').
• Object to or restrict how we process your information.
• Withdraw consent at any time where processing is based on consent.

6. Cookies

Our website uses cookies to improve your browsing experience and to understand how visitors use our site. We use essential cookies (required for the site to function), analytics cookies (to measure performance — you can opt out via your browser or our cookie banner), and marketing cookies (activated only with your consent). You can control cookie preferences through your browser settings at any time.

7. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes described in this policy, or as required by applicable law.

Contact form submissions and demo requests are retained for a maximum of 3 years unless a client relationship develops that requires longer retention. You may request deletion at any time by contacting info@spatial.blue.

8. Data Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, misuse, or alteration. Our platforms use HTTPS encryption and access controls.

No method of transmission over the internet is completely secure. We cannot guarantee absolute security, but we are committed to maintaining industry-standard protections.

9. International Transfers

BLUE is based in Jordan. If you are accessing our website from the European Union or other regions with data protection laws, your information may be transferred to and processed in Jordan or other countries where our service providers operate. Where such transfers occur, we take steps to ensure appropriate safeguards are in place.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the 'Last Updated' date at the top of the page. If we make significant changes affecting how we use your personal information, we will notify you directly where we have your contact details.

11. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy, please contact BLUE at info@spatial.blue · Headquarters: Amman, Jordan.