Mixed-Use DevelopmentRiyadh, KSA

Aramak Infinity

أرامك إنفينيتي

Most studios deliver a render. Aramak is a universe. A high-end mixed-use development within the Aramak Downtown masterplan in Al Narjis District, Riyadh — delivered not as a flythrough, but as a master simulation that contains four fully independent zone worlds inside it, spanning more than 50,000 sqm of commercial, hospitality, residential and public realm. Click any building, step into its own world, walk every floor, and return to the masterplan in a single seamless transition — no loading screens, no second platform, one build.

3D Interactive SimulationUnit Search & Availability EngineCRM-Synced Sales StatusInterior WalkthroughsCinematic VideosRender ShotsPixel Streaming Deployment

What BLUE Built

A real-time simulation built on Unreal Engine 5.7, structured in three layers. The Master World holds the complete masterplan with every zone live. Beneath it sit four independent Zone Worlds: Residential (Infinity Walk and the Aramak Compound, with a built-in unit search engine — click a unit to see its plan, terrace, view and availability, and drill from masterplan to floor plan in three taps); Hospitality (Marriott Executive Apartments and Four Points by Sheraton, rendered to brand-grade fidelity from reception and pool deck to suites); Commercial (Vertex by Aramak, filterable by sector, surface, floor and block, with available units glowing live on the model and availability, reservation and sold states syncing to the CRM); and Lifestyle (the fountain plaza, palm-lined boulevards and pedestrian realm between the buildings). The third layer is interiors — every reception, room and terrace explorable. A single time-of-day slider moves every world from crystal daylight through golden hour to cinematic blue night, with shadows, reflections and thousands of light sources rendered live through Lumen global illumination. Delivered with Nanite, MegaLights, World Partition and 4K HDR, and streamed to any browser through Pixel Streaming.